Globalization, understood as an
interdisciplinary and dynamic process, is a phenomenon that has become established
in the global economy, impacting the forms of work utilized in any organization and
advocating for quality in the service provided to the end user. This process aims to
maintain competitive advantages within the market.
Now consumers have access to
different options that offer a solution to the needs expressed by the client, which
allows factors such as cost or budget, but also the quality of the product or
service, to influence decision making. Several quality standards (such as ISO
9001:2015) use measuring customer satisfaction as a key indicator for
certifications.
Due to the foregoing Survey application To know
the opinion of people is of fundamental importance, as it will allow us to have a
diagnosis regarding the perception that is held about our organization (considering
the quality of products or services, as well as the advice received before and after
acquiring any offered solution).