Globalization, understood as an interdisciplinary and dynamic process, is a phenomenon that has become established in the global economy, impacting the forms of work utilized in any organization and advocating for quality in the service provided to the end user. This process aims to maintain competitive advantages within the market.
Now consumers have access to different options that offer a solution to the needs expressed by the client, which allows factors such as cost or budget, but also the quality of the product or service, to influence decision making. Several quality standards (such as ISO 9001:2015) use measuring customer satisfaction as a key indicator for certifications.
Due to the foregoing Survey application To know the opinion of people is of fundamental importance, as it will allow us to have a diagnosis regarding the perception that is held about our organization (considering the quality of products or services, as well as the advice received before and after acquiring any offered solution).